UX Design · UX Engineering · Systems Thinking
I scale design judgment across organizations.
I build the standards, systems, and AI tooling that let teams make good design decisions without a designer in the room. My work operates on the system that produces the work, not just the work itself.
- $250MM+targeted annual savings
- 1MM+customers reached
- 500+products in scope
- 25–35%less UI build effort
One throughline, four moves
A progression from defining shared standards, to systematizing the knowledge behind them, to delivering that intelligence directly into builders' workflows.
- 01
Define the standard
Set a shared, framework-agnostic UX baseline across 500+ products, so teams could align without a single mandated system.
- 02
Unify the knowledge
Consolidated fragmented research, standards, and operational context into one queryable source of truth.
- 03Flagship
Distribute intelligence into the workflow
Purpose-built agents, MCP delivery, and a repeatable design pipeline: shared guidance inside the tools builders already use.
- 04In progress
Close the loop
Feeding real product-usage signal back into the system so guidance reflects how tools are actually used.
Where I'm headed
The gap between having an idea and shipping it has closed. A designer who can build, with AI as a real force multiplier, doesn't just propose the work anymore. They create it. That's the shift I'm building my practice around.
Let's connect
Always up for a conversation about design at scale, systems thinking, and where AI is taking our craft.